Day 2: Reading workshop "Art and gentrification: a reflective reading on the urban gaze of Martha Rosler"


Two meetings to review and discuss the writings of Martha Rosler, coordinated by Valeria Gruschetsky and Ana Gomez Pintusa, in the context of the exhibition "Puede que esta vez sea diferente", for which a free public reference library with feminist content was created.

Based on some key concepts from Martha Rosler's book "Clase Cultural. Arte y gentrificación", Caja Negra Editora, 2017, will review the problems posed by the author around what is urban, how it is constructed in relation to art and politics; concepts such as "gentrification" will be discussed in order to think about the spaces of our city - Buenos Aires - having as a central axis her critical view on some ideas that Richard Florida proposes as "urban marketing".


The reading material will be sent beforehand.


2nd meeting: November 16, 16 hs.

We will work with the concepts and ideas worked in the first meeting through some cases that are presented in our city.

  • Thinking about the gentrification processes of some neighborhoods: Puerto Madero; la Manzana de San Francisco; the urbanization of the Villa 31 and the relationship with the project of the Paseo del Bajo and the real estate development of the Quartier Retiro. 
  • Urban Marketing: Palermo Hollywood; Corrientes Street in its different stages

All these questions are worked with the text of Rosler, who gives account of the problems that are reflected in large urban centers, centers of consumption, social inequalities, precarious labor and real estate speculation, among others.

Dr. Ana Gómez Pintus: Architect by the National University of La Plata (UNLP). Master in History of Culture, Architecture and the City, Torcuato di Tella University (UTDT). Doctor in Architecture from the National University of La Plata (UNLP). Assistant researcher at the National Council of Scientific and Technical Research (CONICET) and at the Research Institute on History, Theory and Praxis of Architecture and the City of the Facultad de Arquitectura y Urbanismo, Universidad Nacional de la Plata (HiTePAC-FAU-UNLP). Holder of the subject Temas de Arquitectura y Urbanismo en Latinoamérica (FAU-UNLP); Head of Practical Works of the subject Teoría de la Arquitectura en la Facultad de Arquitectura y Urbanismo de la Universidad Nacional de La Plata (FAU-UNLP). Facultad de Arquitectura y Urbanismo, Universidad Nacional de la Plata Calle 47 N° 162 1900 - La Plata, Argentina.

Dr. Valeria Gruschetsky: Degree in History and Professor of Secondary and Higher Education in History at the University of Buenos Aires (UBA) and PhD in History at the Torcuato di Tella University (UTDT). She studied a Master's Degree in History and Culture of Architecture and the City (UTDT). She is an assistant professor of History of Architecture III and IV (IA-UNSAM), titular professor of History of the West from Modernity (UTDT) and assistant of Sociology (CBC-UBA). She is a member of the Laboratory Space, Technology and Culture of the Institute of Studies on Science and Technology of the National University of Quilmes (IESCT- UNQ). His subjects of study are urban and city history focusing on urban mobility infrastructures and public policies and state bureaucracies, and he has published articles in national and international academic journals, among other media.

Km: 0

Venue: MUNTREF Centro de Arte Contemporáneo y Museo de la Inmigración - Sede Hotel de Inmigrantes

Address : Av. Antártida Argentina S/N (entre Dirección Nacional de Migraciones y Buquebus)

City : Buenos Aires


Curatorial axes:

Gender Issues

From 2019/11/16

To 2019/11/16