For Bernardi Roig, "to watch, open the eyes and clear the foliage is a heroic action that has a price, and the head and a possible hole in it is precisely the price". (in an allusion to the myth of Diana and Actaeon, which represents one of the literary references of his work). As a drift from this mythological trope, he designs: "Mind your head"; the phrase written in large stencil characters on the façade of a building that houses exhibitions. It reminds us of the artist's tendency to challenge the conventional ways of presenting art pieces, and more importantly, Pierre Klossowski's assertion that a painting is a "machine that produces casual ties, not just something that is hung in hall." In other words, those who walk in here (the art space) will not come out (with the head) in one piece. If the exhibition spaces are usually meant to show the "obsessions" or the ways to challenge the world of artists, Roig decides with this intervention to take the issue outside a building that presents exhibitions and artistic-cultural actions in order to point out that, since some sort of physical projections -materializations of ideas (the works) are shown inside, it is necessary to warn that those who enter the place will not come out the way they went in
