Zeitgeist (the spirit of the time in German) is the title of the project by this Franco-Argentine artist, who adopted the pseudonym “Ohne Titel”, which means “no title” in German, to exhibit her work anonymously so that spectators would approach her work for the work itself rather than for the name behind it.
According to Ohne Titel, at these times of social media, there are non-conventional channels that provide a massive audience with direct access to music, videos and books, though not to plastic arts. Through social networks, she presented an exchange model that fosters the appreciation of the creative process and one’s own work on the basis of sharing.
Throughout 90 days #BIENALSUR posted a challenge/game on Instagram (@byohnetitel) that offered visitors from all over the world the chance to win 90 art pieces.
The creator of this project works in her workshop in Palermo (Buenos Aires) and in Paris and Vaux (France). Her works include paintings, drawings, collages, mixed techniques, videos and installations.